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Marketing Manager Resume Example (Built With Terbey)

One career, rewritten by Terbey for a marketing manager posting — full-funnel ownership, budget accountability, and team leadership first.

Marketing Manager resume example content

Professional Summary

Marketing manager with 6+ years owning full-funnel strategy, paid media, and content across e-commerce, non-profit, and agency accounts. Manages monthly media budgets up to INR 50,000+ at 2.5x ROAS, grew revenue 5x, and improved client lead generation 35% while leading a 5-person team.

Core Skills

Strategy: Full-funnel marketing (TOFU/MOFU/BOFU), GTM planning, positioning, campaign roadmaps

Acquisition: Meta Ads Manager, paid social, influencer marketing, A/B testing, ROAS and CAC management

Content: Content marketing, short-form video, copywriting, editorial calendars

Analytics: Google Analytics, Meta Business Suite, funnel and cohort reporting, monthly performance reviews

Key Achievements

Drove 5x revenue growth at Koburg Footwear (40 → 200+ daily units) through an integrated organic and paid programme.

Improved lead generation 35% across 5+ Workfolic clients by rebuilding full-funnel campaign structures.

Delivered 27M+ impressions and 8%+ engagement while holding 2.5x ROAS on INR 50,000+ monthly paid spend.

Built and managed a 5-person content team at AIACA, shipping a consistent multi-channel calendar in-house.

Experience

Marketing & Communication Manager — All India Artisans and Craftworkers Welfare Association (AIACA), Delhi | Nov 2024 – Apr 2026

• Owned the marketing calendar across Instagram, Facebook, and LinkedIn for AIACA and Craftmark.

• Allocated and reported a INR 5,000 monthly media budget, producing 3M paid and 1M organic impressions.

• Led campaign launches that increased engagement 40% and supported CSR partnerships with HCL Foundation, Flipkart Foundation, and Titan (TATA).

• Managed a 5-person team plus external creative partners against monthly delivery targets.

Marketing Manager (Social & Paid) — Koburg Footwear (E-commerce), Delhi | Aug 2023 – Oct 2024

• Ran acquisition end to end: creative strategy, Meta media buying, influencer partnerships, and reporting.

• Scaled monthly spend past INR 50,000 while maintaining 2.5x ROAS through structured A/B testing.

• Delivered 4x follower growth and 27M+ impressions that translated directly into 5x daily order volume.

Assistant Marketing Manager — Workfolic (Digital Marketing Agency), Delhi | Feb 2022 – Jun 2023

• Managed 5+ B2C travel and tourism accounts (Vibgyor Hospitality, Flyfino) with TOFU/MOFU/BOFU campaign plans.

• Produced monthly ROI reports with recommendations, sustaining 100% client retention.

Education

BBA, Marketing & Digital Business — IGNOU, New Delhi (2025 – Present)

Projects

Desi Dastan — Founder & Content Creator (Mar 2026 – Present): built a crafts, culture, and sustainability brand to 1,000+ organic followers and 100K–400K monthly views in 30 days.

Additional

Google Digital Marketing & E-commerce Professional Certificate

AI for Content Creation & Marketing

Languages: English (professional), Hindi (native) | Delhi, India — open to relocation

What recruiters look for in a marketing manager resume

  • Channel performance: leads, cost per acquisition and return on spend.
  • Budget owned and team size managed.
  • Campaigns tied to pipeline or revenue.

Common mistakes to avoid

  • Listing channels without results.
  • Reporting activity such as posts sent instead of leads and revenue.
  • Leaving out the tools you use for analytics and automation.

Marketing Manager resume FAQs

What results should a marketing manager resume show?

Leads, cost per acquisition, conversion rates, pipeline or revenue influenced, and the budget and team you managed.

Which marketing skills should be on the resume?

Include skills the job post names, such as SEO, paid media, email automation, analytics and content strategy, and back each with a result.

Applying in India or abroad?

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